


Persona Example: Erica

Translated Template for a Persona for Everyday Biking

Translation of Nielsen's 10 Usability Heuristics to street design for everyday biking

People's basic needs of safety, functionality and reliability are met on this bike path in Amsterdam. The bikeway then builds off this and goes further: by going through the famous Rijksmuseum, people get an enjoyable experience and are many are left in awe.

Overview of Heuristic Evaluation for a street in New York City

User Experience Map: Step by step analysis of person's pain points and positive parts of experience riding bike on a route

Snippet of Script for Hybrid Directed Storytelling / Interview Session


Using Directed Storytelling with Community Members to Develop Personas


Exploration of Possible New Methods to Translate to Everyday Biking